Sumários
Practical exercise
14 Novembro 2022, 19:30 • Rita Sousa
International marketing and culture.
Smartwatch practical exercise.
Conclusions of Hofstede's work.
14 Novembro 2022, 18:00 • Rita Sousa
Maslow hierarchy of needs. No universal theories of management.
The dimensions of Trompenaars.
Implicit models of organisation.
Case-studies.
Dimensions of Culture 2
10 Novembro 2022, 19:30 • Rita Sousa
Masculinity.
Uncertainty Avoidance.
The last two dimensions added to the model.
Dimensions of Culture 1
10 Novembro 2022, 18:00 • Rita Sousa
The research of Hofstede. Culture as an onion.
Power Distance. Individualism.