Mktg

2 Novembro 2022, 10:00 • Rita Sousa

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Management Objectives and the Marketing Concept

Segmentation, Targeting and Positioning

Branding

New Product Development

Innovation

Market Research Techniques Applied

Corporate Reputation & Competitiveness

Case Study Presentations:

Rafa Nadal Branding; Nio in Europe; Nike in China; Chanel 1.5; Dubai, Destination Branding; Merck Pharma in Africa; Netfliz, The Squid Game

Mktg

29 Outubro 2022, 10:00 • Rita Sousa

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Management Objectives and the Marketing Concept

Segmentation, Targeting and Positioning

Branding

New Product Development

Innovation

Market Research Techniques Applied

Corporate Reputation & Competitiveness

Case Study Presentations:

Rafa Nadal Branding; Nio in Europe; Nike in China; Chanel 1.5; Dubai, Destination Branding; Merck Pharma in Africa; Netfliz, The Squid Game

Mktg

26 Outubro 2022, 10:00 • Rita Sousa

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Management Objectives and the Marketing Concept

Segmentation, Targeting and Positioning

Branding

New Product Development

Innovation

Market Research Techniques Applied

Corporate Reputation & Competitiveness

Case Study Presentations:

Rafa Nadal Branding; Nio in Europe; Nike in China; Chanel 1.5; Dubai, Destination Branding; Merck Pharma in Africa; Netfliz, The Squid Game