Bibliografia

Principal

  • 2.Lecture Notes 1.Hollensen, Svend ?Global Marketing?, 7th Edition, Financial Times/Prentice Hall, England, 2017. :

Secundária

  • Novello, S.; Lengler, J. F. B.; Murias, P. (2013). Customer orientation and SME export performance: insights from Italian manufacturing firms. Micro & Macro Marketing, 3/2013, p. 453-470. Lengler, J. F. B.; Sousa, C.M.P.; Marques, C. (2013). Examining the Relationship between Market Orientation and Export Performance: The Moderating Role of Competitive Intensity. Advances in International Marketing, 24(September), p. 75-102. Sousa, C.M.P. ; Lengler, J. F. B. (2009). Psychic Distance, International Marketing Strategy and Export Performance: Establishing an Empirical Link. Journal of Marketing Management, v. 25, (5/6), 591-610. New: 3. Deshpande, R. (2014). Marketing Reading: Global Marketing. Harvard Business Publishing, (February), p. 1-27. New: 2. Brennan, L. (2018). How Netflix expanded to 170 countries in 7 years. Harvard Business Review, (October), p. 1-5. New: 1. Kelly, N. (2015). The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Review, (September), p. 1-5. :