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17 Maio 2021, 14:30 • Rita Sousa

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Market segmentation methods. Cluster Analysis.

Examples in SPSS. TwoStep Cluster analysis, Hierarchical Cluster Analysis and K-Means Cluster Analysis

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17 Maio 2021, 13:00 • Rita Sousa

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Market segmentation methods. Cluster Analysis.

Examples in SPSS. TwoStep Cluster analysis, Hierarchical Cluster Analysis and K-Means Cluster Analysis

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10 Maio 2021, 14:30 • Rita Sousa

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Binary logistic regression. Application and interpretation.Examples with SPSS

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10 Maio 2021, 13:00 • Rita Sousa

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Binary logistic regression. Application and interpretation. Examples with SPSS

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3 Maio 2021, 14:30 • Rita Sousa

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Binary logistic regression. Application and interpretation. Examples