Descriptive statistics 3

22 Fevereiro 2021, 14:30 • Rita Sousa

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Asymetry and kurtosis measures. Outliers.
Boxplot.
Examples with SPSS.

Descriptive statistics 2

22 Fevereiro 2021, 13:00 • Rita Sousa

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Univariate descriptive analysis: Descriptive statistics: location and dispersion measures.
Examples with SPSS.

Descriptive statistics 1

8 Fevereiro 2021, 14:30 • Rita Sousa

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Univariate descriptive analysis: Frequencies. Plots.
Examples with SPSS.

Presentation. Introduction.

8 Fevereiro 2021, 13:00 • Rita Sousa

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Presentation: Program, assessment method, bibliography.
Brief overview of Quantitative modelling in marketing research.
Population and sample. Nature of the data.