Class 20

28 Novembro 2022, 11:00 • Rita Sousa

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In-class final group work presentation (cont'd).

Class 19

28 Novembro 2022, 09:30 • Rita Sousa

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In-class final group work presentation.

Class 18

21 Novembro 2022, 11:00 • Rita Sousa

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In-class groupwork for final group report and presentation.

Class 17

21 Novembro 2022, 09:30 • Rita Sousa

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Key concepts on Web 2.0 and SMPs.

The SMPs opportunities.

Consumer Behaviour Online, E-Market Research and Internet Advertising.

Consumers Online: The Internet Audience and Consumer Behaviour.

Consumer Behaviour Models: general and online

The Purchasing Decision.

Intentional Acts: How Customers Find Sellers Online

Search Engine Optimization (SEO).

Search Engine Advertising (SEA).

Class 16

14 Novembro 2022, 11:00 • Rita Sousa

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Practical class: how to perform a text mining analysis (Cont'd).