Sumários
Class 5
3 Outubro 2022, 09:30 • Rita Sousa
Electronic catalogs, shopping carts, and search engines.
M-commerce.
Organizational impact of e-marketplaces.
Marketplaces.
Developing your e-commerce strategy.
e-Tailing.
What is e- tailing.
Class 4
26 Setembro 2022, 11:00 • Rita Sousa
E-tourism service suppliers: Airlines, cruise lines, lodging, and Rent-a-car.
E-marketplaces and their components.
E-marketplaces intermediaries and their roles.
Class 3
26 Setembro 2022, 09:30 • Rita Sousa
Technology-driven evolution.
Integration between digital and physical ( phygital ).
User-generated content (UGC).
E-Commerce.
Tourism E-commerce b enefits.
Class 2
19 Setembro 2022, 11:00 • Rita Sousa
Group project challenge and Introduction to the case study.
Overview of Electronic Commerce in Hospitality and Tourism (E-Tourism).
Class 1
19 Setembro 2022, 09:30 • Rita Sousa
Introduction to the Curricular Unit.
The evaluation process, Program.