Sumários

Class 5

3 Outubro 2022, 09:30 Rita Sousa


Electronic catalogs, shopping carts, and search engines.

M-commerce.

Organizational impact of e-marketplaces.

Marketplaces.

Developing your e-commerce strategy.

e-Tailing.

What is e- tailing.

Class 4

26 Setembro 2022, 11:00 Rita Sousa


E-tourism service suppliers: Airlines, cruise lines, lodging, and Rent-a-car.

E-marketplaces and their components.

E-marketplaces intermediaries and their roles.

Class 3

26 Setembro 2022, 09:30 Rita Sousa


Technology-driven evolution.

Integration between digital and physical ( phygital ).

User-generated content (UGC).

E-Commerce.

Tourism E-commerce b enefits.

Class 2

19 Setembro 2022, 11:00 Rita Sousa


Group project challenge and Introduction to the case study.

Overview of Electronic Commerce in Hospitality and Tourism (E-Tourism).

Class 1

19 Setembro 2022, 09:30 Rita Sousa


Introduction to the Curricular Unit.

The evaluation process, Program.