Class 5

15 Dezembro 2023, 09:30 • Maria João Major

---

Value creation and managerial accounting. The changing business environment and the need for better information . Freeman's stakeholder theory and the corporate social responsibility approach. Creating shared value (Porter and Krammer, 2011). Evolution of managerial accounting along the time: ABC, TDABC, TQM, BSC and systainability BSC. the need of information on ESG (environment, social and governance).

Advanced Topics in Management: HRM and Organizational Behavior

14 Dezembro 2023, 09:30 • Nelson Campos Ramalho

---

Advanced Topics in Management: HRM and Organizational Behavior

Gestão geral

13 Dezembro 2023, 09:30 • Alexandra Marques Fernandes

---

Empreendedorismo, inovação, estratégia e inteligência artificial

Operations

12 Dezembro 2023, 09:30 • João Carlos Menezes

---

Research topics in Operations

Tendências Avançadas em Marketing

11 Dezembro 2023, 09:30 • João Marques Guerreiro

---

Realidade Aumentada e Virtual e o impacto no futuro da relação entre marcas e consumidores