- Wayguni, Terlluter, Wiegelle, Nelson (2011) "Ingame advertising drives brand recall and liking for motorsport game among heavy users", European Marketing Academy conference
-Hasselhoff, Toelner and Blut (2010) "To Buy or not to buy: that is the question - empirical assessment of consumers perceived impact of ewom on buying decisions", European Marketing Academy conference.
-Kwak, Fox and Zinkhan (2002) "What products can be succesfully promoted and sold via the Internet?", Journal of Advertising Research
Não existe uma bibliografia básica formal para esta Unidade Curricular. Indicam-se alguns artigos recentemente discutidos:
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