Bibliografia

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management?. Olivia Parr Rud. Wiley Wiley Mastering Data Mining: The Art and Science of Customer Relationship Management? - Michael J. A. Berry & Gordon S. Linoff Mason, Charlotte & William Perreault. The Marketing Game! (3rd edition) McGraw-Hill, New York :

Data Mining Techniques in CRM: Inside Customer Segmentation?. Konstantinos Tsiptsis, Antonios Chorianopoulos. 2009. Wiley Data Preparation for Analytics Using SAS®?. Svolba, Gerhard. SAS Institute Inc. 2006. Competing on Analytics?. Davenport & Harris. Harvard Business School Press. 2007 :