Bibliografia

Principal

• Dowling, K., Guhl, D., Klapper, D., Spann, M., Stich, L., & Yegoryan, N. (2020). Behavioral biases in marketing. Journal of the Academy of Marketing Science. 48, 449–477. https://doi.org/10.1007/s11747-019-00699-x Fennis, B. M., & Stroebe, W. (2021). The psychology of advertising (3rd ed.). Routledge Lamberton, C., Rucker, D. D., & Spiller, S. A. (2023). The Cambridge handbook of consumer psychology Cambridge University Press Sethna, Z., & Blythe, J. (2O19). Consumer Behaviour (4th ed.). Sage Viale, R. (2022). Nudging. MIT Press:

Secundária

• Complementary bibliography will be provided during classes. Students are encouraged to search for relevant references to support their study and group assignment.: