Sumários
ICM Lecture 3
22 Setembro 2026, 18:00 • Loizos Petrides
Culture and personality
Gesteland model of cross-cultural business behavior
Case studies
Sephora in Japan
ICM Lecture 2
16 Setembro 2026, 18:00 • Loizos Petrides
Hofstede's Cultural Dimensions Model
Other models: GLOBE and Trompenaars
Case studies
ICM Lecture 1
14 Setembro 2026, 18:00 • Loizos Petrides
Course presentation: Objectives and program
Management and international management
Doing business internationally
Intercultural management
Cultural diversity
Schein's iceberg model of culture
Culture: attributes, manifestations, delineations, origins