Sumários
Other models and Exercise
11 Novembro 2021, 18:00 • Rita Sousa
Additional dimensions: Long term orientation and indulgence vs restraint.
The dimensions of Trompenaars. Example of a dilemma: the pedestrian.
Implicit models of organization and 6 cultural clusters.
Practical exercise: developing slogan for a new smartwatch.
Dimensions of culture 2
9 Novembro 2021, 18:00 • Rita Sousa
The dimensions of culture. Power distance. Individualism. Masculinity. Uncertainty avoidance.
Dimensions of Culture 1
8 Novembro 2021, 18:00 • Rita Sousa
Time-fluid and time-relaxed cultures. Expressive and reserved cultures.
Hofsede's research.
Concept of Culture. Cross cultural communication
4 Novembro 2021, 18:00 • Rita Sousa
Concept of Culture. Stereotyping. Cultural relativism. Johari window. Google map of the world.
Patterns of cross-cultural negotiations.
Deal focused vs. relationship focused cultures
Formal vs. informal cultures.
Course policies. Introduction.
2 Novembro 2021, 18:00 • Rita Sousa
Introduction. Course policies.
Cultural intelligence.
World Maps.
Comparisom China-Germany.
Globalization. HSBC example.