Other models and Exercise

11 Novembro 2021, 18:00 • Rita Sousa

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Additional dimensions: Long term orientation and indulgence vs restraint.

The dimensions of Trompenaars. Example of a dilemma: the pedestrian.

Implicit models of organization and 6 cultural clusters.

Practical exercise: developing slogan for a new smartwatch.

Dimensions of culture 2

9 Novembro 2021, 18:00 • Rita Sousa

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The dimensions of culture. Power distance. Individualism. Masculinity. Uncertainty avoidance.

Dimensions of Culture 1

8 Novembro 2021, 18:00 • Rita Sousa

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Time-fluid and time-relaxed cultures. Expressive and reserved cultures.

Hofsede's research.

Concept of Culture. Cross cultural communication

4 Novembro 2021, 18:00 • Rita Sousa

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Concept of Culture. Stereotyping. Cultural relativism. Johari window. Google map of the world.

Patterns of cross-cultural negotiations.

Deal focused vs. relationship focused cultures

Formal vs. informal cultures.

Course policies. Introduction.

2 Novembro 2021, 18:00 • Rita Sousa

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Introduction. Course policies.

Cultural intelligence.

World Maps.

Comparisom China-Germany.

Globalization. HSBC example.