Cultural clusters

12 Novembro 2020, 18:00 • Rita Sousa

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Implicit models of organization (contd)

Alternatives models. Trompenaars and Globe. Dilemma: the pedestrian.

International Marketing and Culture. Practical exercise.

Dimensions of culture

10 Novembro 2020, 18:00 • Rita Sousa

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Power distance

Individualismus

Masculinity

Uncertainity avoidance

Implicit models of organization

Patterns of cross-cultural communication and negotiation

9 Novembro 2020, 18:00 • Rita Sousa

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Formal vs informal, rigid- vs fluid time and expressive vs reserved cultures

Short case studies

Concepts of culture

Cultural relativismus

Hofstede's research

National Culture and Patterns of cross-cultural negotiations

5 Novembro 2020, 18:00 • Rita Sousa

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Importance of intercultural management.

Globalization and cultural differences.

Example: HSBC

Patterns of cross-cultural negotiations. Deal- vs relationship focused cultures.

Introduction. Course policies

3 Novembro 2020, 18:00 • Rita Sousa

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Introduction. Course policies.
The field of Intercultural Management and its importance.

Cultural intelligence

maps of the world

Examples of diffrences between cultures (China vs Germany)