Bibliografia

Principal

• - Loureiro, S.M.C., & Sarmento, E. M. (2018). Social Media in Gastronomic Tourism: Tourists' lifestyle and foodservice tendencies in social media. In Saurabh Kumar Dixit (ed.), Routledge Handbook of Gastronomic Tourism (forthcoming). Routledge: Abingdon, Oxford - Loureiro, S.M.C., & Sarmento, E. M. (2017). Relationship Marketing on Social Software Platforms. In Saurabh Kumar Dixit (ed.). Handbook of Consumer Behaviour in Hospitality and Tourism, Chapter 30 (section 4 onsumer Loyalty Outlook) (pp. 1-16). Abingdon, Oxford: Routledge - Taylor and Francis Group Publishing eISBN: 9781315659657; ISBN-10: 1138961671; ISBN-13: 978-1138961678 -Shoemaker, Stowe, Robert Lewis, Peter Yesawich (2007) Marketing Leadership in Hospitality and Tourism (4/E). Pearson. -Kotler, Philip, John Bowen, James Makens, Seyhmus Baloglu (2017) Marketing for Hospitality and Tourism (7/E). Pearson.:

Secundária

• - Hudson, S., & Hudson, L. (2017). Marketing in action: Hotels responding to 'bleisure' trend. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 56-58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639. -McCarthy, B. (2016). Kerry GeoPark: Can European GeoPark Certification Create Competitive Advantage for a Tourist Destination?. SAGE. - Hudson, S., & Hudson, L. (2017). Marketing in action - Hamilton island Best Job in the World campaign. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 85-88). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639. -McCarthy, B. (2016). Building Place Brands: There's Nothing Like Australia. SAGE. - Bilro, R. G., Loureiro, S. M. C., Ali, F. (2018). The role of website stimuli of experience on engagement and brand advocacy. Journal of Hospitality and Tourism Technology, 9(2), 204-222 DOI: 10.1108/JHTT-12-2017-0136 Loureiro, S.M.C., Guerreiro, J., Eloy, S., Langaro, D., & Panchapakesan, P. (2019). Understanding the use of Virtual Reality in Marketing: A text mining-based review, Journal of Business Research, 100, 514-530 doi: 10.1016/j.jbusres.2018.10.055 - Bilro, R. G., Loureiro, S. M. C., Guerreiro, J. (2019). Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy. Journal of Hospitality Marketing & Management, 28(2), 147-171. DOI: 10.1080/19368623.2018.1506375 - Cunha, N.P., Loureiro, S.M.C., & Rego, A. (2015). Exploring the Attitudes of Bottled Wine Distributors toward Wine Producers in the Portuguese Wine Sector. Journal of International Food and Agribusiness Marketing, 27 (1), 15-32. doi: 10.1080/08974438.2013.805455 - Drennan, J., Bianchi, C., Cacho-Elizondo, S, Loureiro, S., Guibert, N., & Proud, B. (2015). Examining the Role of Wine Brand Love on Brand Loyalty: A Multi-Country Comparison. International Journal of Hospitality Management, 49, 47-55. doi: 10.1016/j.ijhm.2015.04.012: