Bibliografia

Principal

• Bagdan, P. (2013). Guest Service Management in the Hospitality Industry. Wiley. Nykiel, R. A. (2007). Handbook of Marketing Research Methodologies for Hospitality and Tourism. Routledge. Loureiro, S. M. C. (2012). Tourism in rural areas: foundation, quality, and experience, In Murat Kasimoglu (editor), Visions for Global Tourism Industry - Creating and Sustaining Competitive Strategies, chapter 21 (pp.441-460). InTech: Rijeka (ISBN ISBN 978-953-51-0520-6). Shaw, Colin & Ivens, John (2002) Building Great Customer Experiences, Palgrave MacMillan. :

Secundária

• Scientific papers made available along the semester. Artigos científicos distribuídos ao longo do semestre. :