Bibliografia

Principal

  • - Soloman, R., Michael (2014). (11ª ed.). Consumer Behavior: Buying, Having, and Being. Prentice Hall. - Soloman, R., Michael (2012). (10ª ed.). Consumer Behavior. Pearson College Div. - Lindon, D., Lendrevie J., Rodrigues, V., Lévi, J. e Dionísio P. (2011) Mercator XXI - Teoria e Prática do Marketing. Porto: Dom Quixote. - Hawkins, Delbert , Mothersbaugh, David (2012) (12ª ed.). Consumer Behavior: Building Marketing Strategy.nMacGraw-hill. :

Secundária

  • - Schiffman, L. And Kanuk, L. (2000) (7ª ed.). Consumer Behavior, New Jersey: Prentice-Hall. - Lindstrom, Martin (2008) Buy.ology?, 1st Edition, Crown Business - Hawkins, D. e K. Coney (2004) (9ª ed.). Consumer Behaviour - Building Marketing Strategy. New York: McGraw-Hill. - Dubois, B. (1990). Comprendre le Consommateur. Paris: Dalloz. - Blackwell, R. Miniard, P. E Engel, J. (2006) (10ª ed.). Consumer Behavior. New York: South Western. - Solomon, Bamossy, Askegaard, Hogg (2010) (4ª ed.) Consumer Behaviour - A European Perspective ? FT Prentice Hall. Complementar (máx. 50 títulos) :