Sumários
5 Project Presentations and Wrap Up
10 Maio 2024, 14:00 • Ma Shaozhuang
1. Project Presentations
2. Emerging Markets: Asia and China
3. Wrap up
Entry Modes and International Strategy
10 Maio 2024, 11:00 • Ma Shaozhuang
1. Internationalization Process:
2. Entry modes
3. International Strategies
S3.2 International Competitiveness and Home Institutions
3 Maio 2024, 11:00 • Ma Shaozhuang
1. Competitive Advantages;
2. Country-specific advantages;
3. Firm-specific advantages:
4. National Advantages Model;
5. The case of EU and Portugal
S3.1 Project Presentations
3 Maio 2024, 09:30 • Ma Shaozhuang
Project Presentation and discussions on cultural differences and the applications in international business (marketing communication and cross-culture management).