case discussion: Walmart

30 Abril 2021, 09:30 • Rita Sousa

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Walmart's globalization and cultural failure in Germany

1) motives for global expansion

2) entry strategy across different countries

3) cultural challenges in Germany

4) strategies in global business

Cultural difference and Strategies

23 Abril 2021, 11:00 • Rita Sousa

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National differences in culture
Strategies for International Business

National differences

23 Abril 2021, 09:30 • Rita Sousa

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National differences in political economy and economic development

understanding the context of globalization and international business

16 Abril 2021, 11:00 • Rita Sousa

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Globalization: driving forces for globalization and what was wrong with globalization

Imperatives for international business

course overview

16 Abril 2021, 09:30 • Rita Sousa

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Understand "you & me";
Course overview: why, what and how;
Founding teams;