Sumários
S4 - Entry Strategy
15 Maio 2026, 09:30 • Ma Shaozhuang
1. International Competitiveness Revisit
2. Entry strategy - key theoretical models and strategic options
3. BYD manufacturing in EU - case discussion
S3.2 - International Competitiveness
8 Maio 2026, 11:00 • Ma Shaozhuang
1. Country-specific advantages and Porter-s Diamond Model
2. Case analysis- Geely
S3.1 - National Cultural Differences
8 Maio 2026, 09:30 • Ma Shaozhuang
1. Home country culture sharing
2. Project presentation
S2.2 National Differences
24 Abril 2026, 11:00 • Ma Shaozhuang
1. Cultural identity
2. Hofstede culture dimensions
3. Case discussion