Sumários

S4 - Entry Strategy

15 Maio 2026, 09:30 • Ma Shaozhuang

1. International Competitiveness Revisit

2. Entry strategy - key theoretical models and strategic options
3. BYD manufacturing in EU - case discussion

S3.2 - International Competitiveness

8 Maio 2026, 11:00 • Ma Shaozhuang

1. Country-specific advantages and Porter-s Diamond Model

2. Case analysis- Geely

S3.1 - National Cultural Differences

8 Maio 2026, 09:30 • Ma Shaozhuang

1. Home country culture sharing

2. Project presentation

S2.2 National Differences

24 Abril 2026, 11:00 • Ma Shaozhuang

1. Cultural identity

2. Hofstede culture dimensions
3. Case discussion

S2.1 National Differences

24 Abril 2026, 09:30 • Ma Shaozhuang

1. Project presentations and Concepts revisit

2. National differences: political, economic systems and economic development