Sumários
Advanced Topics in Marketing Research
12 Março 2026, 09:30 • Ricardo Jorge Godinho Bilro
Main Theories in Marketing Research
Literature reviews and systematic reviews
11 Março 2026, 09:30 • Henrique Manuel Caetano Duarte
Job Demands-Resources model as a Theoretical Lens in a Boundaryless Workplace
10 Março 2026, 09:30 • Ma Shaozhuang
Business in Transition: Pathways to Sustainability
9 Março 2026, 09:30 • Evaldo Costa
This class,
part of the DBA course Business in Transition: Pathways to Sustainability,
explored the concept of sustainability transitions, focusing on the balance
between economic, social, and environmental dimensions. It covered key
theories, barriers, and sectoral dynamics, with particular emphasis on the role
of organizations, business model innovation (BMI), and technological
advancements. Through lectures, case studies, and group work, students analyzed
real-world applications such as electric mobility and renewable energy
integration. The session aimed at developing critical thinking and practical
skills, enabling students to understand and address sustainability challenges
across sectors. Key insights highlighted the importance of integrated
approaches, adaptive strategies, and innovation in driving sustainable development.