Bibliografia

Principal

• Lendrevie, Jacques; Levy, Julien; Dionisio, Pedro; Rodrigues, Vicente (2015), Mercator da Língua Portuguesa, Teoria e Prática do Marketing, Pub.D.Quixote, Portugal:

Secundária

• - Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrrell, O.C., (2006), Marketing Concepts and Strategies, Houghton Mifflin, USA - Kotler, Philip; Keller, Kevin (2015), A Framework for Marketing Management, Prentice-Hall International, USA :