Bibliografia

Principal

• Dionisio, P-; Rodrigues, V.; Guerreiro, J.; Canhoto, R.; Faria, H., AINOVATOR, Bertrand Editora, 2025 Kotler, P.; Kantajaya, H.; Setiawan, I.; Marketing 6.0 The future is immersive, Wiley, 2023: --- ---

Secundária

• Tiffany, J. Marketing Strategy: implementing and measuring a sucessful marketing strategy, Kogan Page, 2025: --- ---