Sumários

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29 Março 2023, 18:30 • Rita Sousa

STRATEGY IMPLEMENTATION

  • Internal organization.
  • Leadership.
  • Organizational culture.
  • Ethics and corporate social responsibilities.
  • Innovation management and drivers of competitive advantage.

STRATEGIC CONTROL

  • Stakeholders and strategic decision making.
  • Performance evaluation.
  • Change management.
  • Strategic control and Balanced Scorecard [BSC].
  • Current trends in control systems [dashboards].
  • Summary of contents under objective 3.
  • Clarification of doubts.

[End of Program].

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22 Março 2023, 18:30 • Rita Sousa

CORPORATE STRATEGY:

  • Horizontal integration.
  • Vertical integration [upstream and downstream].
  • Strategic outsourcing.
  • Diversification.
  • Strategic alliences.
  • Internationalization.

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15 Março 2023, 18:30 • Rita Sousa

ENVIRONMENT ANALYSIS AND COMPETITIVE ADVANTAGE

  • Environment analysis.
  • Business strategies: low-cost leadership, differentiation & focus.
  • Combined strategies.

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8 Março 2023, 18:30 • Rita Sousa

RESOURCE-BASED ANALYSIS

  • Critical issues in resource-based theory.
  • Identification and classification of resources and capabilities.
  • The VRIO model.
  • Sources of sustainable competitive advantages.
  • Dynamic capabilities.
  • Summary of contents under objective 2.

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1 Março 2023, 18:30 • Rita Sousa

  • Syllabus and class contents.
  • Working methods and evaluation.
  • Definition of working groups.
  • Cases of success and failure.

STRATEGY, COMPETITIVENESS AND CORPORATE DEVELOPMENT

  • Fundamentals of strategic management.
  • The strategic management process.
  • Value creation.
  • Competitiveness versus competitive advantage.
  • Summary of contents under objective 1.