Bibliografia

CHAFFEY, Dave, ELIS-CHADWICK, Fiona, JOHNSTON, Kevin, MAYER, Richard, Internet Marketing: Strategy, Implementation and Practice [4th Edition], Prentice Hall, 2009 DIONÍSIO, Pedro, RODRIGUES, Vicente, CANHOTO, Rogério, FARIA, Hugo, NUNES, Rui, b-Mercator - Blended Marketing, Dom Quixote, 2009 :

YOUNG, Antony, Brand Media Strategy: Integrated Communications Planning in a Digital Era, Palgrave Macmillan, 2011 TAPSCOTT, Don, WILLIAMS, Anthony D., Wikinomics - How Mass Collaboration Changes Everything, Atlantic Books, London, 2008 SCHMIDT, Eric, COHEN, Jared, The New Digital Age: Reshaping the Future of People, Nations and Business, John Murray, 2013 ANDERSON, Chris, The Long Tail - How Endless Choice is Creating Unlimited Demand, Random House Business Books, 2006 :