Bibliografia

Principal

  • MALHOTRA, N. K.; BIRKS, D. F.(1999) Marketing Research an applied approach. 2nd European Edition, Prentice Hall, London KRUEGER, R.(1994, 2 Ed), Focus Groups, A Practical Guide for Applied Research, Sage Publications HILL, M.; HILL, A.(2000), Investigação por Questionário, Ed. Sílabo, Lisboa GUNTER, B.(2000). Media Research Methods, measuring audiences, reactions and impact. Sage Publications FINK, A.,(1995), The Survey Kit, Sage Publications DENZIN, N.; LINCOLN, Y.(1994) Handbook of Qualitative Research, Sage Publications, California DAVIS, J.,(1998), Advertising Research: Theory and Practice, Prentice Hall Business Publishing CRESWELL, J. W.(2009) Research Design, Qualitative, Quantitative, and Mixed Approaches, 3rd Ed, Sage Publications Ltd. BEARDEN, W.,NETEMEYER, R.;(1999), Handbook of Marketing Scales - Multi-Item measures for Marketing and Consumer Behaviour Research, Sage Publications ALRECK, P.; SETTLE, R.(1995)The Survey Research Handbook, 2ª Ed. McGraw-Hill, Boston :

Secundária

Não foi definida bibliografia secundária