Bibliografia

Principal

• - Material de apoio disponibilizado/ Course Material provided - Kotler, P. and Keller, K.L.(2012) Marketing Management, 14th. Edition. Prentice Hall: Upper Saddle River, New Jersey.:

Secundária

• -Ferrel, O.C. and Hartline, M.D. (2011) Marketing Strategy, 5th. Edition. South-western Cengage Learning: Mason: