Sumários
Marketing
28 Novembro 2022, 14:30 • Rita Sousa
Management Objectives and the Marketing Concept
Segmentation, Targeting and Positioning
Branding
New Product Development
Innovation
Market Research Techniques Applied
Corporate Reputation & Competitiveness
Case Study Presentations:
Rafa Nadal Branding; Nio in Europe; Nike in China; Chanel 1.5; Dubai, Destination Branding; Merck Pharma in Africa; Netfliz, The Squid Game
Marketing
28 Novembro 2022, 13:00 • Rita Sousa
Management Objectives and the Marketing Concept
Segmentation, Targeting and Positioning
Branding
New Product Development
Innovation
Market Research Techniques Applied
Corporate Reputation & Competitiveness
Case Study Presentations:
Rafa Nadal Branding; Nio in Europe; Nike in China; Chanel 1.5; Dubai, Destination Branding; Merck Pharma in Africa; Netfliz, The Squid Game
Marketing
28 Novembro 2022, 09:30 • Rita Sousa
Management Objectives and the Marketing Concept
Segmentation, Targeting and Positioning
Branding
New Product Development
Innovation
Market Research Techniques Applied
Corporate Reputation & Competitiveness
Case Study Presentations:
Rafa Nadal Branding; Nio in Europe; Nike in China; Chanel 1.5; Dubai, Destination Branding; Merck Pharma in Africa; Netfliz, The Squid Game
Marketing
28 Novembro 2022, 08:00 • Rita Sousa
Management Objectives and the Marketing Concept
Segmentation, Targeting and Positioning
Branding
New Product Development
Innovation
Market Research Techniques Applied
Corporate Reputation & Competitiveness
Case Study Presentations:
Rafa Nadal Branding; Nio in Europe; Nike in China; Chanel 1.5; Dubai, Destination Branding; Merck Pharma in Africa; Netfliz, The Squid Game
Marketing
25 Novembro 2022, 14:30 • Rita Sousa
Management Objectives and the Marketing Concept
Segmentation, Targeting and Positioning
Branding
New Product Development
Innovation
Market Research Techniques Applied
Corporate Reputation & Competitiveness
Case Study Presentations:
Rafa Nadal Branding; Nio in Europe; Nike in China; Chanel 1.5; Dubai, Destination Branding; Merck Pharma in Africa; Netfliz, The Squid Game