Bibliografia

Principal

Van Zanten, J. A., & Huij, J. (2022). Corporate sustainability performance: Introducing an SDG score and testing its validity relative to ESG ratings. Available at SSRN 4186680. Sarkar, C., & Kotler, P. (2020). Brand activism: From purpose to action. Idea Bite Press. Keller, K. L. (2020). Consumer research insights on brands and branding: a JCR curation. Journal of Consumer Research, 46(5), 995-1001. Brinker, S. (2023). Marketing ops careers are good today ? and likely to get much better; here?s the latest data on these roles. Retrieved April 25 from https://chiefmartec.com/2023/04/marketing-ops-careers-are-good-today-and-likely-to-get-much-better-heres-the-latest-data-on-these-roles Martins, L.B., Wolfe, S.G. (2023). Metaversed - See Beyond The Hype. New Jersey, Wiley. Moutinho, L., Teixeira, N., Zeferino, A. (2022). Marketing Futureland - Antecipação e Resposta ao Futuro do Marketing. Lisboa, Lidel.:

Secundária

Brinker, S. (2023). Exploring the 2nd order effects of generative AI in marketing and martech. Retrieved April 25 from https://chiefmartec.com/2023/04/exploring-the-2nd-order-effects-of-generative-ai-in-marketing-and-martech Vredenburg, J., Kapitan, S., Spry, A., & Kemper, J. A. (2020). Brands taking a stand: Authentic brand activism or woke washing?. Journal of Public Policy & Marketing, 39(4), 444-460. Van Zanten, J. A., & Huij, J. (2022). Corporate sustainability performance: Introducing an SDG score and testing its validity relative to ESG ratings. Available at SSRN 4186680. Sarkar, C., & Kotler, P. (2020). Brand activism: From purpose to action. Idea Bite Press. Nanji, N. T. D. B. &. (2022). Patagonia: Billionaire boss gives fashion firm away to fight climate change. BBC News. Retrieved December 10, 2022, from https://www.bbc.com/news/business- 62906853 Moreira da Cruz, Nuno, Filipa Pires de Almeida, F., and Vera Herédia-Colaço (2020) ?Purpose Driven Business: Latest Fad or the Ultimate Sustainable Competitive Advantage??, A Research Note, Center for Responsible Business and Leadership, Católica-Lisbon School of Business and Economics. DOI: 10.13140/RG.2.2.27286.98888 Keller, K. L. (2020). Consumer research insights on brands and branding: a JCR curation. Journal of Consumer Research, 46(5), 995-1001. Herédia-Colaço, Vera, Nuno Moreira da Cruz, and Filipa Pires de Almeida (2020) ?Purpose-driven Consumption, Building the Dialogue between Companies and Consumers,? A Research Note, Center for Responsible Business and Leadership, Católica-Lisbon School of Business and Economics DOI: 10.13140/RG.2.2.20623.51368 Herédia-Colaço, V. (2023). Pro-environmental messages have more effect when they come from less familiar brands. Journal of Product & Brand Management, 32(3), 436-453. Henderson, R. M. (2021). Reimagining capitalism. Management and Business Review, 1(1). Friedman, M. (1970). A Friedman doctrine?- The Social Responsibility Of Business Is to Increase Its Profits. The New York Times. Retrieved from https://www.nytimes.com/1970/09/13/archives/a-friedman-doctrine-the-social- responsibility-of-business-is-to.html Freeman, R. E., & Dmytriyev, S. (2017). Corporate Social Responsibility and Stakeholder Theory: Learning From Each Other. Symphonya. Emerging Issues in Management. (1), 7?15. https://doi.org/10.4468/2017.1.02freeman.dmytriyev Fink, L. (2019). Larry Fink's Letter to CEOs | BlackRock: Profit & Purpose. Retrieved from https://www.blackrock.com/americas-offshore/en/2019-larry-fink-ceo-letter Carroll, A. B. (2008). A history of corporate social responsibility : Concepts and practices (1. published in paperback). Oxford: Oxford Univ. Press. :