Bibliografia

Andrews, J. C., & Shimp, T. A., Advertising, promotion, and other aspects of integrated marketing communications. Cengage Learning, 2017.:

Scott, D.M. (2015). The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Wiley & Sons, New Jersey. Barker, M., Barker, D., Bormann, N., e Neher, K., Social Media Marketing: A Strategic Approach, South- Western, 3rd edition, Cengage Learning, 2022 Chaffey, D., Ellis- Chadwick, F, Digital Marketing, 7th Edition, Pearson, 2019. Clow, K. E., Baack, D.E., Integrated advertising, promotion and marketing communications, 8th Edition, Pearson Education, 2018: