Bibliografia

Principal

• Henricks, Barbara Cave & Shelton, Rusty , Mastering the New Media Landscape: Embrace the Micromedia Mindset, Berrett - Koehler Publishers, Inc, March 2016 Scott, David Meerman, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, John Wiley & Sons,Inc , 5th edition, New Jersey, October 2015 :

Secundária

• Dionísio, Pedro e Rodrigues,Vicente, Publicitor, Dom Quixote ,7ª edição, Alfragide, 2010 [p.297 -326] Dionísio, Rodrigues, Canhoto e Faria Nunes, b-Mercator- Blended Marketing, Dom Quixote, 1ª edição, Alfragide, 2009 [p.159-202] :