Bibliografia

Principal

• Kaushik, Avinash, "Web Analytics 2.0: The Art of online Accountability and Science of Costumer Centricity", Wiley Publishing, 2010 :

Secundária

• - Sponder, Marshall, "Social Media Analytics, Effective Tools for Building, Interpreting, and Using Metrics", McGraw - Hill, 2012 - "A guide to online behavioural advertising", Internet marketing handbook series - Chaffey, Dave, Ellis-Chadwick, Fiona, "Digital Marketing - Strategy, Implementation and Practice", Pearson Education, 2012 - Farris, Paul W., Bendle, Neil, Pfeifer, Philip, Reibstein, David, "Marketing Metrics, The Definitive Guide to Measuring Marketing Performance", Pearson Education, 2010 :