Bibliografia

Principal

• - Gestão de Produtos e Marcas / Product and Brand Management - Marketing Electrónico / E-Marketing - Marketing Internacional / International Marketing - Marketing Relacional / Relationship Marketing - Marketing turístico/ Tourism Marketing - Comportamento do Consumidor / Consumer Behavior - Estratégia e Comunicação de Marketing / Marketing Strategy and Communication It will be discussed articles in several fields in marketing, such as: :

Secundária

• -Lemon & Verhoef (2016). Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing, 80(6), 69-96 -Batra & Keller (2016). Integrating Marketing Communications: New Findings, New Lessons, and New Ideas. Journal of Marketing, 80(6), 122-145 -Kumar & Pansari (2016). Competitive Advantage Through Engagement. Journal of Marketing Research, 53 (4), 497-514 -Roschk et al. (2017). Calibrating 30 years of experimental research: A meta-analysis of the atmospheric effects of music, scent, and color. Journal of retailing, 93(2), 228-240 -Park et al. (2018). The impact of mixed eWOM sequence on brand attitude change: cross-cultural differences. International Marketing Review, 35(3), 390-411. -Bilro et al. (2018). Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy. Journal of Hospitality Marketing & Management, doi:10.1080/19368623.2018.1506375 -Page et al. (2018). Case study: Wellness, tourism and small business development in a UK coastal resort: Public engagement in practice. Tourism Management, 60, 466-477 -Loureiro, S.M.C., Guerreiro, J., Eloy, S., Langaro, D., & Panchapakesan, P. (2019). Understanding the use of Virtual Reality in Marketing: A text mining-based review, Journal of Business Research, 100, 514-530 doi: 10.1016/j.jbusres.2018.10.055 -Warren, C., Batra, R., Loureiro, S.M.C., & Bagozzi, R.P. (2019). Brand coolness. Journal of Marketing (online 19 Jun 2019), 1-21 doi: 10.1177/19857698 Other articles will depend on the research interest of students::