Bibliografia

Principal

• Lecture Notes HOLLENSEN, S. (2011). Global Marketing. 5th Ed. London: Prentice Hall :

Secundária

• GHAURI, P. & CATEORA, P. (2011). International Marketing. 3rd Ed. London: McGraw Hill. BARNEY, J. & HESTERLY, W. (2011).Strategic Management and Competitive Advantage. 4th Ed. London: Pearson Education :