Shiu, E., Hair, J., Bush, R., Ortinau, D. (2009). Marketing Research, McGraw Hill.
Bradley, N. (2010). Marketing Research. Tools & Techniques. Oxford University Press.
MAROCO, J. (2010), Análise Estatística com utilização do PASW. Edições ReportNumber
Malhotra, N. K. (2012). Basic Marketing Research. Integrating Social Media. Pearson.
Hair, Joseph F., Black, William C., Babin, Barry J., Anderson, Rolph E. (2009). Multivariate Data Analysis, Prentice Hall.
:
