Bibliografia

Principal

  • - Shirley Tan , Ecom Hell: How to Make Money in Ecommerce Without Getting Burned, 2013 - Alannah Moore, Create Your Own Online Store in a Weekend, 2014 :

Secundária

  • - baymard.com - referência em benchmarks internacionais de websites de E-commerce - unbounce.com - enfoque em landing pages e comportamento de visitas - moz.com/learn - enfoque em SEO para websites - www.conversion-rate-experts.com - Optimização de websites para E-commerce; enfoque em optimização de UX e taxas de conversão - www.shopify.com - conceitos gerais, estratégias de E-commerce (marketing, buying e operações) Blogues: - Kenneth Laudon e Carol Guercio Traver, E-Commerce 2012 (8th Edition) - Dave Chaffey, E-Business and E-Commerce Management: Strategy, Implementation and Practice - Benjamin Hunt , Convert! Designing Web Sites to increase Traffic and Conversion - Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose - Richard Brandt, One-click: Jeff Bezos and the Rise of Amazon.com Livros: :