Bibliografia

Principal

• VAN DYCK, Fons, Advertising Transformed: The New Rules for the Digital Age, Kogan Page, 2014 KOTLER, Philip, Mrketing 4.0 moving from traditional to digital, John Wiley & ons, 2016 :

Secundária

• HEMANN, Chuck, BURBARY, Ken, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Que Biz-Tech, 2013 TAPSCOTT, Don, Grown Up Digital - How the Net Generation is Changing Your World, McGraw-Hill, 2009 DIONÍSIO, Pedro, RODRIGUES, Vicente, CANHOTO, Rogério, FARIA, Hugo, NUNES, Rui, b-Mercator - Blended Marketing, Dom Quixote, 2009 KINGSNORTH, Simon, Digital Marketing Strategy: Na Integrated Approach to Online Marketing, Kogan Page, 2016 YOUNG, Antony, Brand Media Strategy: Integrated Communications Planning in a Digital Era, Palgrave Macmillan, 2011 :