Bibliografia

Principal

• Cheverton, P. (2012) Key Account Management, Kogan Page Ltd:

Secundária

• Júlio, Carlos A. (2005) A Arte da Estratégia, Negócio Editora; Sherman S., Sperry J., Reese S. (2003) The Seven Keys to Manage Strategic Accounts. McGraw Hill Professional Capon, N. (2001) Key Account Management and Planning. The Free Press :