Sumários
Session 3 - Changing media
15 Outubro 2025, 14:00 • Miguel Paisana Morais
- Adaptation and evolution in the face of disruption
- Why most organisations struggle with change
- A case study of the New York Times
Session 2 - Management and media management
8 Outubro 2025, 14:00 • Miguel Paisana Morais
Brainstorm on brands and consumer challenges and opportunities
From management to media economy and media management
Technology and innovation on media
Session 1 - Conceptualizing a media ecosystem
1 Outubro 2025, 14:00 • Miguel Paisana Morais
1. What is media? What is an ecosystem? What is a media ecosystem?
2. Historic overview of media structure frameworks
3. Actors, stakeholders and their relationship
4. The role of media, brands and platforms in the contemporary media ecosystem