BERGER, JONAH, "Contágio"
QUALMAN, ERIK, "Socialnomics: How Social Media Transforms the Way We Live and Do Business"
KABANI, Shama; BROGAN, CHRIS "The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue",
STERNE, JIM, "Social Media Metrics - How to measure and optimize your marketing investment"
Lobo, Mª Ángeles González e López, Enrique Carrero (2008), Manual de Planificación de Medios, Madrid, ESIC - Business Marketing School (5ª edição).
Sissors, Jack Z. e Baron, Roger B. (2010), Advertising Media Planning, McGraw-Hill (7ª edição).
: