Bibliografia

Principal

• Laursen, Gert & Thorlund, Jesper (2016) Business Analytics for Managers: Taking Business Intelligence Beyond Reporting - Second Edition, Wiley. Artigos científicos indicados pelo docente Folhas de apoio às aulas elaboradas pelo docente :

Secundária

• Nisbet, R., Elder IV, J., & Miner, G. (2009). Handbook of statistical analysis and data mining applications. Academic Press. Pyle, D. (2003). Business modeling and data mining. Morgan Kaufmann. Pyle, D. (2003). Business modeling and data mining. Morgan Kaufmann. Brennan, K. (2009). A Guide to the Business Analysis Body of Knowledge (BABOK Guide). IIBA. :