Bibliografia

McDonald, M. (2012), Market Segmentation: How to Do It and How to Profit from It, John Wiley & Sons. Hastie, T., Friedman, J., and Tibshirani, R. (2009), The Elements of Statistical Learning Springer. Dibb, Sally, and Lyndon Simkin (2016), Market Segmentation and Segment Strategy. In Marketing theory: a student text, edited by Michael J. Baker and Michael Saren: Sage. Artigos científicos indicados pelo docente (v. também Bibliografia Complementar) Folhas de apoio às aulas elaboradas pela docente :

Mendes, A. B., and Cardoso, M. G. M. S. (2006), "Clustering Supermarkets: The Role of Experts," Journal of Retailing and Consumer Services, 13, 231-247. McDonald, M., and Dunbar, I. (2012), Market Segmentation: How to Do It and How to Profit from It, (Revised 4th Edition ed.), Wiley. Martins, M. C. G., and Cardoso, M. G. M. S. (2012), "Cross-Validation of Segments of Credit Card Holders," Journal of Retailing and Consumer Services, 19, 629-636. Jesus, N. B. d., and Cardoso, M. G. (2007), "Análise De Agrupamento Incremental-Segmentação De Pontos De Retalho," Revista de Ciências da Computação, II, 26-38. Gama, J., Carvalho, A., Faceli, K., Lorena, A., & Oliveira, M. (2012). Extração de Conhecimento de Dados: Data Mining. Lisboa, Portugal: Edições Sílabo. Fonseca, J. R., and Cardoso, M. G. (2007), "Supermarket Customers Segments Stability," Journal of Targeting, Measurement and Analysis for Marketing, 15, 210-221. Cardoso, M. G. M. S., Themido, I. H., and Moura-Pires, F. M. (1999), "Evaluating a Clustering Solution: An Application in the Tourism Market," Intelligent Data Analysis, 3, 491-510. Cardoso, M. G. M. S., and Moura-Pires, F. (2002), "Segmentation of the Portuguese Clients of Pousadas De Portugal," in Neural Networks in Business, ed. K. A. S. e. J. Gupta, Idea Group Publishing, pp. 70-88. Cardoso, M. G. M. S., and Carvalho, A. P. d. L. F. (2009), "Quality Indices for (Practical) Clustering Evaluation.," Intelligent Data Analysis, 13, 725-740. :