Bibliografia

Principal

• Kotler, P., Bowen, J., Makens, J. (2013), Marketing for Hospitality and Tourism, 6th edition, ISBN-13: 978-0132784023:

Secundária

• Reid, R., Bojanic, D. (2005), Wiley Hospitality Marketing Management, 5th Edition Hotelmarketing.com | Trendwatching.com | emarketeer.com | hotel-online.com | Harvard Business Review :