Bibliografia

Principal

• Vohra, R., Krishnammurthi, L. (2012), Principles of pricing : an analytical approach. Cambridge : Cambridge University Press. Smith, T. (2011) Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures. South-Western College Publishing.:

Secundária

• Smith, T. (2011) Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures. South-Western College Publishing. Phillips, R. (2005) Pricing and Revenue Optimization. Stanford University Press. Nagle, T., Hogan, J., Zale, J. (2016) The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Routledge. :