Sumários
Class 7
4 Novembro 2024, 08:30 • Helena Rodrigues
Consumer motivations
Interpersonal effects Dubois Model
Aula 6
25 Outubro 2024, 09:30 • Helena Rodrigues
Shopping Tourism
The store context
Hedonic experience
Class 5 Midterm evaluation
11 Outubro 2024, 09:30 • Helena Rodrigues
Midterm evaluation Group work
Field Observation or Virtual Tour Assignment
- Focus: Observation skills, and application of luxury consumer behavior theories
Aula 4
4 Outubro 2024, 09:30 • Helena Rodrigues
Field work
Observation in the context of Luxury Shopping Tourism