Sumários

Class

15 Novembro 2024, 09:30 Helena Rodrigues


case studly We are the land

Group presentation

Class 7

4 Novembro 2024, 08:30 Helena Rodrigues


Consumer motivations 

Interpersonal effects Dubois Model 

Aula 6

25 Outubro 2024, 09:30 Helena Rodrigues


Shopping Tourism

The store context
Hedonic experience 

Class 5 Midterm evaluation

11 Outubro 2024, 09:30 Helena Rodrigues


Midterm evaluation Group work 

Field Observation or Virtual Tour Assignment

  • Focus: Observation skills, and application of luxury consumer behavior theories

Aula 4

4 Outubro 2024, 09:30 Helena Rodrigues


Field work 

Observation in the context of Luxury Shopping Tourism