Sumários
Shopping Tourism & Distribution models
6 novembro 2026, 09:30 • Jorge Pimentel do Nascimento
Direct vs. Indirect distribution models: strategic choices, success factors, benefits and risks
Group in-class activity /discussion: Aurea Milano case-study
Shopping tourism concepts, key trends and destinations
Field Day - Group Work
9 outubro 2026, 09:30 • Jorge Pimentel do Nascimento
Luxury retail shopping experience - observation and data collection
Sensory marketing, perceptions, and STP
2 outubro 2026, 09:30 • Jorge Pimentel do Nascimento
| STP
(segmentation-targeting-positioning) Consumer behavior fundamentals (e.g., stimuli, sensation, perception) Discussion cases / practical work: perceptual mapping exercise - luxury brand |
Cultural values and cultural appropriation
25 setembro 2026, 09:30 • Jorge Pimentel do Nascimento
| Cultural
appropriation, national cultural values (Hofstede). Group class work and debate on "We're the land" (Dior case). Oral participation - cultural values and global campaigns. Notion of luxury (Dubois) and introduction to luxury shopping concepts. |
Introduction to the CU and Luxury Industry markets
18 setembro 2026, 09:30 • Jorge Pimentel do Nascimento
| Introduction
& Presentation of the Curricular Unit Luxury Industry and market structure; value creation & competitive strategies Practical activity and debate on ethical/sustainability dilemmas for the luxury industry |