Sumários
Class 17
6 Novembro 2023, 11:00 • Ricardo Jorge Godinho Bilro
Web 2.0 and social network platforms.
Content-based social media marketing.
Web 2.0 types of platforms.
Social media platforms.
Web 2.0 and social network platforms (cont'd).
Improving SMP collaboration.
Key-concepts on Web 2.0 and SMPs.
Class 18
6 Novembro 2023, 09:30 • Ricardo Jorge Godinho Bilro
Consumer Behavior Online, E-Market Research and Internet Advertising.
General Consumer Behaviour Model.
Online Consumer Behavior Model.
The Consumer Decision Process and supporting communication.
SEO - Search engine optimization.
SEA - Search engine advertising.
Class 16
30 Outubro 2023, 11:00 • Ricardo Jorge Godinho Bilro
Online reviews and text mining. Practical class