Sumários
Class 10
11 Março 2026, 09:30 • Ricardo Jorge Godinho Bilro
In-class final groupwork presentation (cont'd).
Class 8
4 Março 2026, 09:30 • Ricardo Jorge Godinho Bilro
SEA – Search engine advertising.
Landing pages.
Affiliate programs.
e-Commerce Metrics and Analytics.
e-Commerce Analytics, Metrics and KPI’s.
Acquisition Metrics.
Engagement Metrics and KPI's.
Conversion and retention metrics and KPIs.
Class 7
2 Março 2026, 09:30 • Ricardo Jorge Godinho Bilro
Online reviews and text mining.
Web 2.0 and social network platforms.
Content-based social media marketing.
Interest-based social media marketing.
The social network platforms opportunities.
Consumer Behaviour and e-Tourism Marketing.
The Online Consumer.
General Model of Consumer Behavior.
Online Consumer Behavior Model.
Search Engine Optimization
Class 6
25 Fevereiro 2026, 09:30 • Ricardo Jorge Godinho Bilro
Consumer Experience in e-Commerce.
Planning an effective e-Commerce platform.
Features of E-commerce Websites That Damage UX.
Success factors for the design of an e-Commerce platform.
Customization and Customer loyalty.
Security in e-Commerce.
Payment methods.
Types of Payment Systems.
Mobile Payment Systems.
Digital Money and Virtual Currencies.