Sumários

Class 5

23 Fevereiro 2026, 09:30 • Ricardo Jorge Godinho Bilro

Group Exercise: Building an Online Presence for a New Touristic Company.

Class 4

11 Fevereiro 2026, 09:30 • Ricardo Jorge Godinho Bilro

Marketplaces and Electronic catalogs.
Developing a Marketplace strategy.
Test the marketplaces.
M-Commerce.
E-commerce strategy and planning.
Define the e-commerce strategy.
E-commerce infrastructures.
Consumer Experience in e-Commerce.

Class 3

9 Fevereiro 2026, 09:30 • Ricardo Jorge Godinho Bilro

In-class group exercise: Tourism companies electronic exposure

Class 2

4 Fevereiro 2026, 09:30 • Ricardo Jorge Godinho Bilro

User-generated content (UGC).
New types of intermediaries.
Customization.

E-tourism service suppliers:
- airline companies
- cruise lines
- lodging
- rent-a-car

Class 1

2 Fevereiro 2026, 09:30 • Ricardo Jorge Godinho Bilro

Introduction to the Curricular Unit
Evaluation process, Program 
Group project challenge

Overview of Electronic Commerce in Hospitality and Tourism.

Tourism as a Service.

Characteristics of Services compared to Goods.