Bibliografia

Principal

• Palmatier, R. W., Petersen, J. A., & Germann, F. (2022). Marketing Analytics: Based on First Principles. Bloomsbury Publishing.:

Secundária

• Loureiro, S. M. C., Guerreiro, J. & Tussyadiah, I. (2021). Artificial intelligence in business: state of the art and future research agenda. Journal of Business Research. 129, 911-926. https://dx.doi.org/10.1016/j.jbusres.2020.11.001: