Bibliografia

Principal

• Solomon, Michael (2015). Consumer Behavior: Buying, Having, and Being (11/E). Pearson.:

Secundária

• Shiffman, Leon & Wisenblit, Joseph (2015) Consumer Behaviour (11/E). Pearson. Graham, Judy (2010) Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2/E). Pearson. :